Hello, I'm Jim Cromie, the director of public relations and communications for Bethel Park School District. More importantly, I’m a devoted father and coach to two incredible boys, Tommy, a fifth grader, and Jack, a third grader. I’m also a proud husband to my brilliant wife, Kate, and we share our home with Lucy, our nearly 17-year-old goldendoodle. Having this loving support system keeps me grounded and motivated in all that I do. 

For over two decades, I’ve dedicated myself to the field of school communications and public relations, focusing on transparency, relationship-building, and strategic messaging. At Bethel Park, I manage both internal and external communications and community outreach efforts, serving as the district’s primary spokesperson. I see my role as the district’s biggest advocate, ensuring that Bethel Park continues to be seen both internally and externally as a special place to live, learn, and work. 

Navigating the complexities of public relations, especially in education, means that my day-to-day responsibilities are diverse and challenging. I also long ago came to accept that most people, even those you work with every day, don’t have a great idea of what we actually do or how we do it. Yet, I find immense satisfaction in building trust and addressing the unique challenges that arise, always aiming to highlight the remarkable achievements of our students and educators. 

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