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Welcome to PenSPRA!

The Pennsylvania School Public Relations Association (PenSPRA) was chartered in 1969 and is an organization of school public relations professionals whose goal is to improve educational communication and support student achievement through systematic, proactive, and responsible public relations programs.



A Message from the Board: Sarah Welch

Spring has a way of reminding us how quickly time moves. After months of early sunsets, freezing temperatures, and 5 a.m. school delays and cancellations, spring arrives almost overnight — and suddenly, one quarter of the calendar year is behind us and the final stretch of the school year is coming at us full speed ahead.

In schools, that feeling is even more pronounced. One moment, we’re welcoming students on the first day in August, and before we know it, we’re celebrating milestones and preparing them for what comes next.

As I conclude my 12th year working in the Keystone Oaks School District, not only am I gearing up to share these stories of growth and transition, but I’ve also come to realize that I am hitting a milestone that feels especially meaningful:

The students who were in kindergarten when I first joined my school district are now preparing to enter their senior year of high school.

This doesn’t seem possible; yet, here we are.

And when you consider everything that has happened over the past 12 years, the challenges, the changes, and the moments that have required resilience, it becomes even more remarkable to think about the students who have grown up through it all.

And not just them, but ourselves as school communications professionals — and, in many ways, our school districts, too. A lot has changed since 2014.

Read Sarah's full message here!

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