Join fellow PenSPRA West members on Monday, October 30 at the Allegheny Intermediate Unit! Attendees will have the opportunity to hear from Clare Dietz, senior marketing consultant at Apptegy, about what districts miss in attracting talent, and Jennifer Chicosky, marketing and engagement manager, and Ashley Boyd, senior communications specialist at the Chester County Intermediate Unit about launching a countywide recruitment campaign.
Plus, you won't want to miss an appearance from a traveling coffee bar during breakfast! Additional event details are as follows:
Date: Monday, October 30, 2023
Location: Allegheny Intermediate Unit (475 E Waterfront Dr., Homestead, PA 15120)
Meeting Time:
8:00 a.m. to 8:45 a.m. - Breakfast, coffee bar and networking opportunities
9:00 a.m. to 12:00 p.m. - Presentations from Apptegy and the Chester County Intermediate Unit (CCIU)
Presentation Topics:
What Districts Miss in Attracting Talent, Presented by Clare Dietz, senior marketing consultant at Apptegy
Attracting and retaining talent is a crucial challenge for many districts. Based on the SchoolCEO 2023 multigenerational study of teachers, you will learn key misconceptions about recruiting teachers, what your prospective staff is actually looking for and private sector best practices on how to stand out.
Launching A Countywide Recruitment Campaign, Presented by Jennifer Chicosky, marketing and engagement manager, and Ashley Boyd, senior communications specialist at the Chester County Intermediate Unit
School districts and intermediate units have experienced increasing challenges in filling open vacancies, especially among support staff positions. Individual school districts have initiated recruitment campaigns in an effort to attract new talent, but the question is being raised: what more can be done collectively at a county level?
Learn how human resource and communication directors in Chester County have come together to establish a countywide approach to marketing and recruitment that raises awareness of the employment opportunities available within education and further elevate the efforts of each individual school district and associated educational staffing agencies.
