Fall Central/East Workshop

Join fellow communication professionals at the East/Central Regional Meeting on Friday, October 25, 2024, at Parkland School District (District Office Building) in Allentown, PA.

Fall Workshop Presenters & Topics:

Presentation Title: Navigating ADA Compliance and WCAG Guidelines for Inclusive Digital Communications

Description: How does ADA Compliance impact your communications platforms and practices? How will the new Website Content Accessibility Guidelines (WCAG) impact your website? This session will cover a variety of topics related to accessibility for websites, PDF files, closed captioning for videos, etc. If using correct alt text, understanding color contrast, tagging your document, or keyboard navigation make you pause, this session is for you!

Presenter: Robyn Gross, Educational Marketing Lead at Bucks County Intermediate Unit

Presentation Title: Storytelling in the Digital Age: Harnessing Podcasts for Impact

Description: Discover the power of storytelling in education. This presentation focuses on the opportunity for educators, leaders, and organizations to own their own narratives through podcasting. Learn the essentials of launching your educational podcast – from conceptualizing ideas to creating engaging content. We'll highlight how to intentionally shape your stories to reflect organizational values and connect deeply with your audience. Whether you're new to podcasting or seeking to enrich your storytelling techniques, this session offers practical insights and tools to effectively use podcasts as a transformative tool.

Presenter: Brandon Langer, Director of Innovation and Strategic Partnerships at Montgomery County Intermediate Unit

Presentation Title: Creating Instagram Reels That Reach

Description: Elevate your district's social media presence with an Instagram reel strategy to catapult student engagement and reach! This hands-on workshop will guide you through creating your first reel while showcasing examples of effective school content and analyzing data that demonstrates the significant impact of this strategy. Discover how to leverage this powerful short-form format to craft fun, engaging videos that resonate with your audience and drive follower growth. Don't miss this opportunity to enhance your digital communication skills and stay ahead in the ever-evolving world of social media marketing.

Presenter: Melissa Reese, Communications Manager at Allentown School District

 Register for the Workshop! 

About PenSPRA Central/East

PenSPRA East/Central has approximately 86 members from organizations that fall within the region of IU's #9, 10, 11, 12, 13, 14, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 29.

Regional workshops are scheduled 2 times a year. 

For More Information, Contact: